Ajit Pawar’s NCP is Upping the Social Media Game by Innovative Videos, Catchy Campaign Songs
Mumbai: Deputy Chief Minister and Nationalist Congress Party (NCP) National President election’s campaign has embraced innovative techniques on social media to engage with his supporters. Today, an animated video was shared by Ajit Pawar and NCP on all social media platforms about ‘Mukhya Mantri Baliraja Vij Savlat Yojana’. Through this scheme, government is providing free electricity to agriculture pumps customers with up to 7.5 horse power capacity helping over 44.06 lakh farmers. A provision of Rs. 14,761 crores were made in the recent budget for the scheme.
On Ganpati, an animated video was shared by Ajit Pawar and NCP on welfare schemes including Majhi Ladji Bahin Scheme under which Rs 1500 assistance is given to women, over 1.6 crore beneficiaries have already received the instalment and under Annapurna Yojana 52 lakh households are receiving free cylinders, crediting these schemes to Ganpati Bappa. On September 08, the NCP launched a new campaign song – ‘दादाचा वादा’ which received over 1 crore views within a day. Few weeks ago, Ajit Pawar had launched a new campaign song – ‘काम करत अलोय, काम करत रहणार’’ the video had attracted more than 75 lakh views on social media within few days of its launch.
The focus of Ajit Pawar’s campaign has been solely on the schemes whether it is his statewide tour Jan Sanman Yatra or the social media space, undeterred by politics, Ajit Pawar is channelizing all his energy towards how more and more people can get benefitted by the schemes. Earlier, Maharashtrawadi helpline – 9861717171 was launched by Ajit Pawar to ensure benefits of welfare schemes reach people in more effective manner. Citizens need not to even call, they just need to send a message to the WhatsApp number to receive the help. The automated chatbot system guides people through the process in three languages – English, Hindi, and Marathi.
